{"id":12162,"date":"2024-05-27T18:26:01","date_gmt":"2024-05-27T18:26:01","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=12162"},"modified":"2024-05-31T21:30:14","modified_gmt":"2024-05-31T21:30:14","slug":"los-3-ingredientes-para-una-estrategia-sin-cookies","status":"publish","type":"post","link":"https:\/\/webdisk.cleverclick.com.mx\/en\/los-3-ingredientes-para-una-estrategia-sin-cookies\/","title":{"rendered":"Los 3 ingredientes para una estrategia sin cookies"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12162\" class=\"elementor elementor-12162\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e79af25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e79af25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52bb87a8\" data-id=\"52bb87a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f310ac9 elementor-widget elementor-widget-image\" data-id=\"f310ac9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ingredientes-1024x576.jpg\" class=\"attachment-large size-large wp-image-12165\" alt=\"sin cookies\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ingredientes-1024x576.jpg 1024w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ingredientes-300x169.jpg 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ingredientes-768x432.jpg 768w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ingredientes-18x10.jpg 18w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ingredientes.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bca52b elementor-widget elementor-widget-text-editor\" data-id=\"9bca52b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5><strong>\u00a1Adi\u00f3s a los datos de terceros! Estos son los 3 ingredientes b\u00e1sicos que toda estrategia sin cookies debe tomar en cuenta. <\/strong><\/h5>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/webdisk.cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"f776204619\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_ZjU1ZmQzMjJhYmQ5X2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_1ijem\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_1ijem\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5bf69d elementor-widget elementor-widget-text-editor\" data-id=\"7d5bf69d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google decidi\u00f3 ampliar el plazo para despedirnos de los datos de terceros. Y en resumen, se espera que para el segundo semestre del 2024, <a href=\"https:\/\/businessinsider.mx\/google-retrasa-cookies-terceros-2024_tecnologia\/\">Chrome sea un entorno sin cookies<\/a>.<\/p><p>Hay que decirlo. Un mundo sin cookies no es necesariamente una mala noticia. Aunque es un cambio que s\u00ed requiere un esfuerzo creativo para poder adaptarse. Al fin y al cabo, <a href=\"https:\/\/cleverclick360.com\/alternativas-a-las-cookies-cuales-son-las-opciones\/\" target=\"_blank\" rel=\"noopener\">decirle adi\u00f3s a las cookies significa cambiar de enfoque<\/a>. Ahora, adem\u00e1s de ser creativos para hacer llegar tu mensaje, el reto es conocer a tu audiencia sin usar sus datos personales.<\/p><p>\u00bfPor d\u00f3nde empezar? CleverClick 360 te comparte tres ingredientes b\u00e1sico para crear una estrategia sin cookies y hacer llegar tu mensaje.<\/p><h2>Los 3 ingredientes indispensables para una estrategia sin cookies de terceros<\/h2><p><img decoding=\"async\" class=\"aligncenter wp-image-12167 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2022\/08\/ilustrativa-2-3.jpg\" alt=\"sin cookies\" width=\"600\" height=\"450\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ilustrativa-2-3.jpg 600w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ilustrativa-2-3-300x225.jpg 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2022\/08\/ilustrativa-2-3-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h3>Ads contextuales<\/h3><p>La <a href=\"https:\/\/cleverclick360.com\/alternativas-a-las-cookies-cuales-son-las-opciones\/\" target=\"_blank\" rel=\"noopener\">publicidad contextual<\/a> no es\u00a0 nueva. Eso s\u00ed, poco a poco est\u00e1 ganando popularidad. La idea es sencilla: mostrar anuncios bas\u00e1ndose en la relevancia del contenido de una web. Aqu\u00ed,\u00a0 la segmentaci\u00f3n identifica un anuncio tomando en cuenta palabras clave e informaci\u00f3n como fecha, localizaci\u00f3n, idioma u hora.<\/p><p>B\u00e1sicamente, en vez de rastrear el comportamiento, la publicidad contextual refleja las intenciones de b\u00fasqueda del usuario. Por ejemplo, imagina que est\u00e1s en Alemania y buscas informaci\u00f3n (en espa\u00f1ol) sobre bater\u00edas de celular. Cuando veas un ad, seguramente ser\u00e1 contenido educativo en tu idioma, adem\u00e1s de lugares cercanos donde cambiar la bater\u00eda o resolver tu problema.<\/p><p>Por \u00faltimo, la publicidad contextual implica usar first-party-cookies, lo que se traduce un una base de datos s\u00f3lida y con crecimiento a largo plazo.<\/p><h3>Invierte en creatividad<\/h3><p>Es f\u00e1cil deslumbrarse con las herramientas automatizadas. Sin embargo, hay que recordar una cosa: la creatividad es el motor de cualquier estrategia. Despu\u00e9s de todo, no solo se trata del contenido que mostrar\u00e1s al usuario, sino la manera de abordar un reto. De hecho, para una estrategia sin cookies, <a href=\"https:\/\/martech.org\/tyranny-blank-page-creative-matters\/\" target=\"_blank\" rel=\"noopener\">75 % del impacto de un anuncio depende de su calidad creativa<\/a>. Y es que el acercamiento creativo puede ofrecer muchas ventajas org\u00e1nicas a cualquier organizaci\u00f3n: desde reforzar o cambiar la percepci\u00f3n de la marca, aumentar las ventas, hasta retener y atraer talento.<\/p><p>Por otro lado, dejar atr\u00e1s las cookies nos obliga a pensar en nuevas m\u00e9tricas. Por ejemplo, el ROI. Y en cuanto se refiere a n\u00fameros, seg\u00fan <a href=\"https:\/\/go.forrester.com\/wp-content\/uploads\/2019\/06\/The-Cost-Of-Losing-Creativity.pdf?utm_source=forrester_eloqua&amp;utm_medium=web&amp;utm_campaign=cmus19&amp;utm_source=forrester_blog&amp;utm_medium=web&amp;utm_campaign=mktg\" target=\"_blank\" rel=\"noopener\">Forrester<\/a>, invertir en recursos creativos antes que en herramientas puede aumentar el ROI un 18 %.<\/p><h3>Prueba y aprende de los errores<\/h3><p>La creatividad es din\u00e1mica. Esta es otra forma de decir que toda estrategia tambi\u00e9n es un experimento. Al final de cuentas,\u00a0 la \u201cprueba-y-error\u201d permite acumular insights y crear ajustes que mejoren el desempe\u00f1o de tus anuncios. Adem\u00e1s, como ya hemos dicho antes: mientras m\u00e1s informaci\u00f3n le proporciones a la herramienta autom\u00e1tica, mejor ser\u00e1 su desempe\u00f1o.<\/p><p>Por supuesto, Google pone a la mano todo lo que necesitas para optimizar tus campa\u00f1as. Eso incluye, lineamientos y herramientas para analizar el desempe\u00f1o de tus creatividad. Solo es cosa de explorar y de poner manos a la obra.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ae119 elementor-widget elementor-widget-text-editor\" data-id=\"53ae119\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>M\u00e1s entradas similares:<\/strong><\/p><ul><li><strong><a href=\"https:\/\/cleverclick360.com\/guia-2024-de-tamanos-y-formatos-de-imagenes-para-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">Gu\u00eda 2024 de tama\u00f1os y formatos de im\u00e1genes para redes sociales<\/a><\/strong><\/li><li><p><strong><a href=\"https:\/\/cleverclick360.com\/seo-3-consejos-de-google-que-necesitas-saber\/\" target=\"_blank\" rel=\"noopener\">SEO: 3 consejos de Google que necesitas saber<\/a><\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5ceeb elementor-widget elementor-widget-text-editor\" data-id=\"de5ceeb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"http:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u00a1Adi\u00f3s a los datos de terceros! Estos son los 3 ingredientes b\u00e1sicos que toda estrategia sin cookies debe tomar en cuenta. Google decidi\u00f3 ampliar el plazo para despedirnos de los datos de terceros. Y en resumen, se espera que para el segundo semestre del 2024, Chrome sea un entorno sin cookies. Hay que decirlo. Un [&hellip;]<\/p>","protected":false},"author":2,"featured_media":12165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,72,32],"tags":[28,67,73,33],"class_list":["post-12162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-inbound-marketing","category-marketing-digital","tag-cleverclick360","tag-google","tag-inbound-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 3 ingredientes para una estrategia sin cookies - CleverClick 360<\/title>\n<meta name=\"description\" content=\"\u00a1Adi\u00f3s a los datos de terceros! Estos son los 3 ingredientes que toda estrategia sin cookies necesita para comunicar tu mensaje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cleverclick360.com\/los-3-ingredientes-para-una-estrategia-sin-cookies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 3 ingredientes para una estrategia sin cookies - CleverClick 360\" \/>\n<meta property=\"og:description\" content=\"\u00a1Adi\u00f3s a los datos de terceros! 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