{"id":13774,"date":"2023-12-08T20:59:54","date_gmt":"2023-12-08T20:59:54","guid":{"rendered":"https:\/\/cleverclick360.com\/?p=13774"},"modified":"2023-12-08T21:03:19","modified_gmt":"2023-12-08T21:03:19","slug":"que-es-el-seo-local","status":"publish","type":"post","link":"https:\/\/webdisk.cleverclick.com.mx\/en\/que-es-el-seo-local\/","title":{"rendered":"\u00bfQu\u00e9 es el SEO local?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13774\" class=\"elementor elementor-13774\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43f93afb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43f93afb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d559f32\" data-id=\"d559f32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad839f elementor-widget elementor-widget-image\" data-id=\"4ad839f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-1024x576.jpg\" class=\"attachment-large size-large wp-image-13778\" alt=\"SEO local\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-1024x576.jpg 1024w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-300x169.jpg 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-768x432.jpg 768w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog-18x10.jpg 18w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/blog.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccfc615 elementor-widget elementor-widget-text-editor\" data-id=\"ccfc615\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>SEO local es una serie de estrategias de optimizaci\u00f3n y posicionamiento pensadas para mejorar la visibilidad de tu negocio y ayudarlo a alcanzar mejores posiciones en los resultados de b\u00fasqueda.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177482fa elementor-widget elementor-widget-text-editor\" data-id=\"177482fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>SEO local: una gu\u00eda con todo lo que necesitas saber<\/h2>  \n  \n  <div class=\"mailpoet_form_popup_overlay\"><\/div>\n  <div\n    id=\"mailpoet_form_4\"\n    class=\"mailpoet_form      mailpoet_form_shortcode      mailpoet_form_position_      mailpoet_form_animation_\"\n      >\n\n    <style type=\"text\/css\">\n     #mailpoet_form_4 .mailpoet_form {  }\n#mailpoet_form_4 form { margin-bottom: 0; }\n#mailpoet_form_4 p.mailpoet_form_paragraph { margin-bottom: 10px; }\n#mailpoet_form_4 .mailpoet_column_with_background { padding: 10px; }\n#mailpoet_form_4 .mailpoet_form_column:not(:first-child) { margin-left: 20px; }\n#mailpoet_form_4 .mailpoet_paragraph { line-height: 20px; margin-bottom: 20px; }\n#mailpoet_form_4 .mailpoet_segment_label, #mailpoet_form_4 .mailpoet_text_label, #mailpoet_form_4 .mailpoet_textarea_label, #mailpoet_form_4 .mailpoet_select_label, #mailpoet_form_4 .mailpoet_radio_label, #mailpoet_form_4 .mailpoet_checkbox_label, #mailpoet_form_4 .mailpoet_list_label, #mailpoet_form_4 .mailpoet_date_label { display: block; font-weight: normal; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea, #mailpoet_form_4 .mailpoet_select, #mailpoet_form_4 .mailpoet_date_month, #mailpoet_form_4 .mailpoet_date_day, #mailpoet_form_4 .mailpoet_date_year, #mailpoet_form_4 .mailpoet_date { display: block; }\n#mailpoet_form_4 .mailpoet_text, #mailpoet_form_4 .mailpoet_textarea { width: 200px; }\n#mailpoet_form_4 .mailpoet_checkbox {  }\n#mailpoet_form_4 .mailpoet_submit {  }\n#mailpoet_form_4 .mailpoet_divider {  }\n#mailpoet_form_4 .mailpoet_message {  }\n#mailpoet_form_4 .mailpoet_form_loading { width: 30px; text-align: center; line-height: normal; }\n#mailpoet_form_4 .mailpoet_form_loading > span { width: 5px; height: 5px; background-color: #5b5b5b; }\n#mailpoet_form_4 h2.mailpoet-heading { margin: 0 0 20px 0; }\n#mailpoet_form_4 h1.mailpoet-heading { margin: 0 0 10px; }#mailpoet_form_4{border-radius: 25px;background: #fa5e39;text-align: center;}#mailpoet_form_4 form.mailpoet_form {padding: 30px;}#mailpoet_form_4{width: 100%;}#mailpoet_form_4 .mailpoet_message {margin: 0; padding: 0 20px;}\n        #mailpoet_form_4 .mailpoet_validate_success {color: #00d084}\n        #mailpoet_form_4 input.parsley-success {color: #00d084}\n        #mailpoet_form_4 select.parsley-success {color: #00d084}\n        #mailpoet_form_4 textarea.parsley-success {color: #00d084}\n      \n        #mailpoet_form_4 .mailpoet_validate_error {color: #cf2e2e}\n        #mailpoet_form_4 input.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 select.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 textarea.textarea.parsley-error {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-errors-list {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-required {color: #cf2e2e}\n        #mailpoet_form_4 .parsley-custom-error-message {color: #cf2e2e}\n      #mailpoet_form_4 .mailpoet_paragraph.last {margin-bottom: 0} @media (max-width: 500px) {#mailpoet_form_4 {background: #fa5e39;}} @media (min-width: 500px) {#mailpoet_form_4 .last .mailpoet_paragraph:last-child {margin-bottom: 0}}  @media (max-width: 500px) {#mailpoet_form_4 .mailpoet_form_column:last-child .mailpoet_paragraph:last-child {margin-bottom: 0}} \n    <\/style>\n\n    <form\n      target=\"_self\"\n      method=\"post\"\n      action=\"https:\/\/webdisk.cleverclick.com.mx\/wp-admin\/admin-post.php?action=mailpoet_subscription_form\"\n      class=\"mailpoet_form mailpoet_form_form mailpoet_form_shortcode\"\n      novalidate\n data-delay=\"\"\n      data-exit-intent-enabled=\"\"\n      data-font-family=\"\"\n      data-cookie-expiration-time=\"\"\n    >\n      <input type=\"hidden\" name=\"data[form_id]\" value=\"4\" \/>\n      <input type=\"hidden\" name=\"token\" value=\"67da748195\" \/>\n      <input type=\"hidden\" name=\"api_version\" value=\"v1\" \/>\n      <input type=\"hidden\" name=\"endpoint\" value=\"subscribers\" \/>\n      <input type=\"hidden\" name=\"mailpoet_method\" value=\"subscribe\" \/>\n\n      <label class=\"mailpoet_hp_email_label\" style=\"display: none !important;\">Please leave this field empty<input type=\"email\" name=\"data[email]\"\/><\/label><div class=\"mailpoet_form_image\"><figure class=\"size-medium aligncenter\"><img decoding=\"async\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png\" alt class=\"wp-image-12812\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-300x116.png 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1-18x7.png 18w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/05\/logo-CC360-blanco-horizontal-1.png 512w\" width=\"163\" style=\"width: 163px\"><\/figure><\/div>\n<h2 class=\"mailpoet-heading  mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 20px; line-height: 1.5\"><span style=\"font-family: Arial\" data-font=\"Arial\" class=\"mailpoet-has-font\">Subscribe to our blog<\/span><\/h2>\n<div class=\"mailpoet_paragraph\"><input type=\"email\" autocomplete=\"email\" class=\"mailpoet_text\" id=\"form_email_4\" name=\"data[form_field_ZjU1ZmQzMjJhYmQ5X2VtYWls]\" title=\"Correo electr\u00f3nico\" value=\"\" style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:1px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:16px;line-height:1.5;height:auto;\" data-automation-id=\"form_email\"  placeholder=\"E-mail address\" aria-label=\"E-mail address\" data-parsley-errors-container=\".mailpoet_error_k68po\" data-parsley-required=\"true\" required aria-required=\"true\" data-parsley-minlength=\"6\" data-parsley-maxlength=\"150\" data-parsley-type-message=\"This value should be a valid email.\" data-parsley-required-message=\"This field is required.\"\/><span class=\"mailpoet_error_k68po\"><\/span><\/div>\n<div class=\"mailpoet_paragraph\"><input type=\"submit\" class=\"mailpoet_submit\" value=\"Subscribe\" data-automation-id=\"subscribe-submit-button\" data-font-family='Arial' style=\"width:100%;box-sizing:border-box;background-color:#ffffff;border-style:solid;border-radius:40px !important;border-width:0px;border-color:#313131;padding:11px;margin: 0 auto;font-family:&#039;Arial&#039;;font-size:20px;line-height:1.5;height:auto;color:#fa5e39;font-weight:bold;\" \/><span class=\"mailpoet_form_loading\"><span class=\"mailpoet_bounce1\"><\/span><span class=\"mailpoet_bounce2\"><\/span><span class=\"mailpoet_bounce3\"><\/span><\/span><\/div>\n<p class=\"mailpoet_form_paragraph p-link mailpoet-has-font-size\" style=\"text-align: center; color: #ffffff; font-size: 13px; line-height: 1.5\"><em>No te enviaremos spam. <\/em><a href=\"https:\/\/cleverclick360.com\/politica-de-privacidad\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>pol\u00edtica de pri<\/em>vacidad<\/a> .<\/p>\n\n      <div class=\"mailpoet_message\">\n        <p class=\"mailpoet_validate_success\"\n                style=\"display:none;\"\n                >Check your inbox or spam folder.\n        <\/p>\n        <p class=\"mailpoet_validate_error\"\n                style=\"display:none;\"\n                >        <\/p>\n      <\/div>\n    <\/form>\n\n      <\/div>\n\n  <h3>\u00bfQu\u00e9 es el SEO local?<\/h3><p><b>SEO local<\/b> es una serie de estrategias de optimizaci\u00f3n y posicionamiento pensadas para <b>mejorar la visibilidad y posicionamiento de una marca o negocio<\/b>,<b> cuando los usuarios buscan soluciones en ubicaciones espec\u00edficas<\/b>.<\/p><p>En otras palabras, el SEO local est\u00e1 dise\u00f1ado para lograr una mejor posici\u00f3n en los resultados de b\u00fasquedas con un componente geogr\u00e1fico particular.<\/p><p>Adem\u00e1s, a diferencia de otros tipos de SEO, esta estrategia no est\u00e1 enfocada en el sitio de tu negocio, sino en su perfil de <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener\"><b>Google My Business<\/b><\/a>.<\/p><h3>\u00bfC\u00f3mo funciona el SEO local?<\/h3><p>Google toma en cuenta tu ubicaci\u00f3n geogr\u00e1fica cuando realizas una b\u00fasqueda. Esto puede suceder gracias a que utilizas una palabra clave local ( por ejemplo, \u201cCDMX\u201d o \u201cMonterrey\u201d) o gracias a la ubicaci\u00f3n en tiempo real de tu dispositivo.<\/p><p>As\u00ed, a partir de tu localizaci\u00f3n, Google procura ofrecerte los mejores resultados de b\u00fasqueda.<\/p><p>Adem\u00e1s de los elementos SEO que ya conoces, la b\u00fasqueda local de Google considera tres elementos espec\u00edficos:<\/p><ul><li aria-level=\"1\"><b>Relevancia<\/b>: la relaci\u00f3n entre tu negocio y la b\u00fasqueda del usuario.<\/li><li aria-level=\"1\"><b>Distancia<\/b>: la distancia f\u00edsica entre el usuario y tu empresa (seg\u00fan Google).<\/li><li aria-level=\"1\"><b>Prominencia o prestigio<\/b>: la popularidad de tu negocio en una regi\u00f3n determinada.<\/li><\/ul><h3>Resultados locales<\/h3><p>Siempre que se realiza una b\u00fasqueda local, Google ofrece dos tipos de resultados: local pack y resultados org\u00e1nicos.<\/p><p>Los resultados org\u00e1nicos son los resultados que ya conoces. <b>El Local Pack es una ficha de locales relevantes en la zona, junto con un mapa que los ubica<\/b>.<\/p><p>For expample:<\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-13780 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/12\/4.jpg\" alt=\"SEO local\" width=\"600\" height=\"303\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/4.jpg 600w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/4-300x152.jpg 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/4-18x9.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p><h2><img decoding=\"async\" class=\"aligncenter wp-image-13781 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/12\/3.jpg\" alt=\"SEO local\" width=\"600\" height=\"450\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/3.jpg 600w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/3-300x225.jpg 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/12\/3-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h2><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5441575 elementor-widget elementor-widget-text-editor\" data-id=\"5441575\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>C\u00f3mo crear una estrategia de SEO local<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfe933c elementor-widget elementor-widget-text-editor\" data-id=\"bfe933c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>No te pierdas: <a href=\"https:\/\/cleverclick360.com\/seo-off-page-una-guia-para-optimizar-tu-sitio-web\/\" target=\"&quot;_blank&quot;\">SEO off-page: una gu\u00eda para optimizar tu sitio web <\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab79b2 elementor-widget elementor-widget-text-editor\" data-id=\"3ab79b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Activa tu perfil de Google My Business<\/h3><p>Esto es un hecho: Google My Business tiene un impacto especial, sobre todo, en Local Packs.<\/p><p>As\u00ed que s\u00ed, es esencial tener una cuenta.<\/p><p>Por supuesto, al crearla, es importante a\u00f1adir todos los datos relevantes de tu negocio: direcci\u00f3n, categor\u00eda, horario, etc. Adem\u00e1s, no olvides a\u00f1adir fotograf\u00edas y videos, as\u00ed como publicar contenido con frecuencia.<\/p><p>La herramienta ofrece espacio para preguntas y respuestas, comentarios, as\u00ed como calificaciones de los clientes.<\/p><p>Adicionalmente, ofrece diferentes caracter\u00edsticas, dependiente del tipo negocio, por ejemplo:<\/p><ul><li aria-level=\"1\">entregas a domic\u00edlio<\/li><li aria-level=\"1\">disponibilidad por noches<\/li><li aria-level=\"1\">precios y disponibilidad de productos<\/li><li aria-level=\"1\">promociones<\/li><li aria-level=\"1\">eventos<\/li><\/ul><h3>Incentiva las calificaciones<\/h3><p>Esto, adem\u00e1s de ser una forma de relacionarte con tus usuarios, puede ser una manera de fomentar la confianza e influir positivamente en la toma de decisiones del comprador.<\/p><p>Y eso no lo es todo. Google toma en cuenta las calificaciones para posicionarte en los resultados, ya que trata de entender lo que los usuarios piensan sobre la marca.<\/p><h3>Gana menciones<\/h3><p>Como siempre, para que Google muestre tu marca en los resultados, debe estar seguro que tiene autoridad. Y, como siempre, las menciones y los backlinks juegan un papel importante en todo esto.<\/p><p>Para aprovechar esta oportunidad, puedes apoyarte en proveedores, negocios y aliados.<\/p><p>Eso s\u00ed, recuerda que <a href=\"https:\/\/cleverclick360.com\/que-son-los-enlaces-toxicos\/\" target=\"_blank\" rel=\"noopener\"><strong>se trata de calidad y no de cantidad<\/strong><\/a>. Google sabe reconocer los datos b\u00e1sicos de identificaci\u00f3n que una marca debe tener.<\/p><h3>Optimiza tu sitio<\/h3><p>Aunque el SEO local no lleva a visitar tu sitio web, necesariamente, es importante que los usuarios puedan acceder desde cualquier dispositivo. Pero no solo eso, Google prioriza los sitios que ofrecen una UX m\u00f3vil optimizada.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a57347e elementor-widget elementor-widget-text-editor\" data-id=\"a57347e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Ahora lee: <a href=\"https:\/\/cleverclick360.com\/youtube-va-contra-los-bloqueadores-de-anuncios\/\" target=\"_blank\" rel=\"noopener\">\u00a1YouTube prohibe los blqueadores de anuncios!<\/a><\/strong><\/p><p data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"suscribirpop aligncenter wp-image-13386 size-full\" src=\"https:\/\/cleverclick360.com\/wp-content\/uploads\/2023\/08\/banner-1.png\" alt=\"CleverClick 360\" width=\"1200\" height=\"198\" srcset=\"https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1.png 1200w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-300x50.png 300w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-1024x169.png 1024w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-768x127.png 768w, https:\/\/webdisk.cleverclick.com.mx\/wp-content\/uploads\/2023\/08\/banner-1-18x3.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>SEO local es una serie de estrategias de optimizaci\u00f3n y posicionamiento pensadas para mejorar la visibilidad de tu negocio y ayudarlo a alcanzar mejores posiciones en los resultados de b\u00fasqueda. SEO local: una gu\u00eda con todo lo que necesitas saber \u00bfQu\u00e9 es el SEO local? SEO local es una serie de estrategias de optimizaci\u00f3n y [&hellip;]<\/p>","protected":false},"author":2,"featured_media":13778,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,121,72,32,34],"tags":[93,153,33,81,154,98],"class_list":["post-13774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-google","category-inbound-marketing","category-marketing-digital","category-seo","tag-ecommerce","tag-google-my-business","tag-marketing-digital","tag-seo","tag-seo-local","tag-tienda-en-linea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el SEO local?\u00a0 - 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